Make a beeline for new Perennial products at Chelsea

A life-sized fairy and a royal beekeeper will be helping out with the launch of some new Perennial products at the RHS Chelsea Flower Show in May.

New to Perennial’s product range are the enchanting Fiddlehead Fairy Garden miniature collectibles and the Root organic beeswax candles. On Chelsea Press Day (Monday 22 May), Janis Biscoe from Fairyglass will be sprinkling some fairy dust as she introduces the fairy garden concept to visitors. Joining her will be John Chapple, who maintains beehives at Buckingham Palace and Clarence House and who will be on hand to talk about the importance of bees for horticulture, linking with the new Perennial range of beeswax candles.

Miniature fairy gardens are growing in popularity among adults and children alike. The Fiddlehead Fairy Garden range, supplied by Fairyglass, are wonderfully imaginative and whimsical products including miniature figures, homes and accessories that are usually combined with plants in a container to make a fairy garden. Miniature gardening attracts children through imaginative play, and at the same time adds a new dimension to gardening for adults, particularly those who don’t have access to a large garden space.

The new Root beeswax and honey fragranced candle range are made from sustainable, organic beeswax. Root has a tradition of candle making that goes back almost 150 years. Sales of Root’s Honey Blend candles benefit the Apis m Foundation’s research into honey bee preservation.

Anita Bates, Director of Marketing and Development at Perennial comments:

“We are excited to have John and Janis join us at Chelsea to introduce these exciting new products and help bring alive the interesting stories behind them. All of the products make fantastic gift ideas and will be available to purchase on our website from Chelsea week.”

Idverde, the company behind one of the Fresh Gardens at Chelsea has also partnered with Perennial to raise money. The ‘Mind Trap’ Garden designed by Ian Price explores mental health and is a representation of what it is like to live with depression. All of the plants and trees on the garden will be available to buy in the sell-off on Saturday 27 May, with the proceeds donated to mental health charities and Perennial.

ENDS

Further information about how to purchase both new ranges will be released on Monday 22 May.

For images and further details contact Bloom PR & Communications on 07944 552634 or email hello@bloom-pr.co.uk