New greetings card range gives something back

A brand new range of greetings cards has been launched to raise money for horticulture trade charity Perennial and the charity Greenfingers, which creates children’s gardens in UK hospices. The Floreo card range is produced by the Great British Card Company and every card sold generates a 10p donation for both charities. It is expected that sales of the cards will generate more than £20,000 in income for the two charities in the first year.

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The range includes 42 different eye-catching designs featuring gorgeous photography depicting a variety of colourful garden images from cut flowers and wildlife to garden scenes, carefully selected to emphasise support for Perennial and Greenfingers. The cards are available for the public to buy online and are also being sold in garden centres across the UK.

The Great British Card Company has been a long-term partner of Perennial but this is the first time that the two charities have collaborated on a product. Carol Paris, Chief Executive of the Horticultural Trades Association and Trustee of both charities was instrumental in bringing the partnership about. She comments:

“This beautiful range of cards is sure to be popular among the garden-loving public and will give consumers the satisfaction of knowing they are helping support two very worthwhile charities. Perennial and Greenfingers are two charities that I feel strongly about because they make a hugely positive difference to the individuals that they help.”

The sale of licensed products is one way that Perennial generates essential funds that allow it to support horticulturists during times of crisis, whether they are facing problems caused by financial hardship, illness, injury, poverty or old age.

Anita Bates, Perennial’s Director of Marketing and Development comments:

“Funds raised through the sale of this range of greetings cards will be used to change lives for the better, but by purchasing and sending these cards more people will hear about the free, confidential advice and support we provide to those working in or retired from horticulture. It’s vital that the people who are facing crisis hear about us and get in touch, then lives will certainly be changed for the better. We are delighted with the strong interest that the Great British Card Company has generated for the cards among the garden retail trade and the volume of orders that garden centres have already placed.”

Linda Petrons, Head of Fundraising at Greenfingers comments:

“We are enormously grateful to the Great British Card Company and to Carol Paris for bringing this partnership together and to all those garden centres who are already supporting this fantastic fundraiser. The money raised really will make a huge difference to the lives of so many, including thousands of children and families who spend time in hospices.”

The Floreo greetings cards are priced at £2.50 per card and are available to purchase at perennial.org.uk/greetings-cards

Buyers wishing to place an order to stock the Floreo range of greetings cards, contact the Great British Card Company on Tel: 01452 888999 or http://trade.greatbritishcards.co.uk

 – ENDS –

 ABOUT PERENNIAL:

Perennial offers free, confidential advice and support to everyone working in or retired from horticulture and their families, including gardeners, landscapers, nursery and garden centre staff, parks and grounds care staff and tree surgeons. People turn to Perennial for financial and emotional help in times of need because of disability, sickness, poverty, financial hardship and old age – although increasingly younger people are seeking their assistance. Many individuals describe the services Perennial offers as a ‘lifeline’. The work of Perennial depends entirely on voluntary donations from the horticultural industry and the garden-loving public.

Find out more at www.perennial.org.uk. Follow us on Twitter @PerennialGRBS or find us on Facebook.

For all media enquiries, interviews, photographs and additional information, please contact:

Clare Johnson | clare@bloom-pr.co.uk | 07815 041635

Jennie Spears | jennie@bloom-pr.co.uk | 07944 552634

 

ABOUT GREENFINGERS:

Greenfingers is a national charity dedicated to creating magical gardens for children who spend time in hospices around the UK.  Greenfingers gardens are built to provide a space for respite and relaxation for children with life limiting conditions, together with their families. The charity is dedicated to creating beautiful and inspiring outdoors spaces for children to play and have fun in.  Greenfingers has to date completed 50 special gardens in hospices around the country, and has a further waiting list of hospices that need help.

For further information, interviews, photographs, please contact:

Linda Petrons on 01494 674749 or by email, linda@greenfingerscharity.org.uk