The Virgin British 10K

WHEN: Sunday 15 July 2018
WHAT: World's greatest road race route passing many of London's world class landmarks
WHERE: London
PRICE: £25* (minimum sponsorship £175)


The British 10K London Run is a perfect option for those wanting to enjoy the London Marathon route without having to run 26 miles!

Race day rewards

Each runner will receive:

  • A free Perennial running vest
  • Chip timing
  • SMS Result
  • Race results on interactive map
  • Commemorative finishers certificate download
  • 20% discount to central London attractions, museums & eating out for up to 6 people
  • Runcoach – personal training online free of charge
  • Technical summer moisture management t-shirt
  • Finishers medal


Starting on Piccadilly outside The Cavalry & Guards Club on Hyde Park corner, runners will make their way past huge crowds and London landmarks including the London Eye, Big Ben and the Houses of Parliament.

The iconic route will see runners head along Piccadilly towards Piccadilly Circus, taking in Regent Street, Pall Mall and St James Palace. It’s then a right turn towards Trafalgar Square, before taking a left into Charing Cross Road. The route then drops down to the Embankment, before turning left towards the City. Following the Embankment, runners will take a left into Temple Place, where they’ll follow the length of Temple Place before making a wide turn back onto the Embankment westbound, soaking up the atmosphere for almost 2km before turning left onto Westminster Bridge.

Here runners will u-turn in front of the South Bank Lion Statue and towards the spectacular backdrop of Big Ben and the Houses of Parliament, take a loop of Parliament Square and then head towards the finish straight ready to cross the finish line on Whitehall.

*Registration fee non-refundable

Please email if interested in 2018 places

More upcoming events

Northwich, Cheshire

Cogshall Grange

£120. Talk, guided tour and two course lunch
More information →
North Hall, Loxwood, RH14 0SF.

An audience with Jim Buttress VMH

£10. Join Perennial on Friday 22 June 2018 for an evening with Jim Buttress
More information →
Highnam, Gloucestershire

Highnam Court Gardens

£60. Guided tour & light lunch
More information →