Community Fundraiser

Reporting to:                         Fundraising Manager

Location:                                Leatherhead/Hybrid/home working considered

Terms:                                     Full Time, permanent

Salary:                                    c£30k dependent on skills and experience

Job purpose:                         To engage, support and develop volunteer and community groups to raise funds for and awareness of Perennial

Closing date:                         midnight on 29th June 2022

Interview date:                      Interviews will be held 1st July 2022


Key relationships:

Internal – The post holder works closely with:

  • Colleagues in the Fundraising and Marketing directorate, including our Marketing and Communication functions
  • Staff and volunteers throughout the charity

External – The post holder works closely with:

  • Fundraising supporters, donors and volunteers
  • People employed in, and associated with, the horticulture industry
  • Community organisations at local and national level
  • Third party suppliers
  • Colleagues across the fundraising sector

About the role

This is a fantastic opportunity for an ambitious and enthusiastic community fundraiser to join our passionate team.  Our ideal candidate will be an enthusiastic fundraiser, someone with a existing experience, a sales background or someone new to the sector. You will have strong relationship skills and be donor-focussed using your insight to develop income and support. You will be a natural and enthusiastic team player, with the ability to work within a high performing and success driven team.

The role of the Community Fundraiser is to work in partnership with volunteers to bring people together to raise funds for Perennial.  In this role you will continue to develop our community fundraising volunteers and supporters to raise money and support for Perennial.

This is a relatively new fundraising stream for Perennial which was started in 2019. We now need to build on this work to develop a UK-wide network of groups and individuals who can help promote the charity and raise funds at a higher level.

You will be responsible for training and managing groups and individuals to encourage greater financial support. You will also be responsible for recruiting new fundraising volunteers and inspiring other community groups to support Perennial.

Perennial volunteers help at local flower shows, organise local and regional fundraising events, give talks to community groups and work with local businesses, such as garden centres, to help promote and raise funds for the charity.

Ultimately, this role is for someone who enjoys meeting people, but most of all enjoys working in an organisation which helps improve people’s lives.

Key Tasks:

You will work with the fundraising team to:

  • Plan, co-ordinate and help deliver volunteer led events and community fundraising activities across the UK to increase Perennial’s reach and income.
  • Encourage, support and generate fundraising income by engaging with and inspiring community groups, such as horticultural societies and WI branches, to participate in national fundraising activities or run their own fundraising events.
  • Support and cultivate existing and new volunteers, individual supporters, partnerships, and events
  • Attend networking events and give talks and presentations
  • Identify, support and develop new volunteers offering training as appropriate
  • Establish and manage new local volunteer groups.
  • Be confident in, and champion the use of our ThankQ databases to maintain accurate records and to use this for regular insight, analysis and reporting.
  • Continue to develop high quality processes and procedures for sector leading stewardship and retention of volunteers.
  • Identify opportunities to recruit fundraising volunteers through digital and social media


  • Work within efficient monitoring and recording systems, ensuring on-going analysis of performance and compliance with all regulatory bodies.
  • Log data and communications accurately on the Perennial fundraising database (ThankQ) – maintaining and creating records, updating information, and running reports as required.
  • Support PR activities
  • Participate in national marketing and fundraising initiatives
  • Play an active role in promoting the work of Perennial by participating in training courses, team and staff meetings as arranged, some of which may be residential.
  • Be a proactive member of the Marketing & Fundraising Team, both initiating projects and supporting the efforts of others.
  • Carry out any other duties that may be agreed from time to time which relate to marketing and fundraising activities.
  • To act within Perennial’s policies including but not limited to those relating to, marketing and fundraising, public relations, employment, health and safety and equal opportunities.
  • To undertake such other tasks within the broad purposes of the post as may be required from time to time.


Person Specification:

(E) Essential (D) Desirable

Education & Experience

 We welcome applications from candidates with a wide variety of experience, including those new to the sector or those with transferable skills.


  • High level literacy and numeracy skills (E)
  • A people person quickly able to build rapport with people (E)
  • Demonstrable organisational skills (E)
  • Problem solving and prioritising (D)
  • Solutions focused with the ability to innovate (D)
  • Excellent people skills: public speaking, presenting, empathy and confident telephone manner (E)
  • High level of attention to detail (E)
  • Ability to monitor budgets and keep accurate financial records (E)
  • Excellent Microsoft Office skills especially Word and Excel (D)
  • Experience of using databases (D)


  • Enjoys the demands of a varied workload (E)
  • Organised and methodical – a ‘doer’, completer and finisher (E)
  • Team player who is able to work on own initiative (E)
  • Flexible with a can-do attitude (E)
  • Enthusiastic with a positive target-driven approach (E)
  • Naturally supportive of colleagues (E)
  • Interest in gardening, horticulture or the outdoors (D)             


  • Flexible attitude to work, including some evenings and weekends (E)
  • Full driving licence (E)
  • Use of own car for charity business (D)
  • UK-wide travel will be required (D)


NOTE: This job requires manual handling, for example cardboard boxes of stock, leaflets, deliveries, pull up banners, and similar materials for shows etc.

Staff are expected to work flexibly when the occasion arises and sometimes undertake tasks not specifically covered in their job description.

Evening and weekend will be required as part of this role. (Time off in lieu will be given)


Key terms and conditions

These terms and conditions are provided for information only and in no way represent a contract.  In the event of an appointment if there is an anomaly between the contract and these terms, the contract is deemed to be the correct version.

Full information on terms and conditions are contained within a Staff Handbook, issues upon appointment.  Enquiries on specific matters are welcomed – the following are the key issues.

Hours of work: 9-5pm, Monday to Friday with 1 hour unpaid for lunch, – plus some weekends and overnight stays where time in lieu is given.

Holidays: 25 days per annum, plus bank holidays (with increases for long service)

Pension: Perennial operates an auto-enrolment pension scheme and will match employee contributions up to the statutory amount.  Details of the scheme will be available following a formal offer of employment.

Other: Sick Pay, Death in Service Benefit (3x salary).  Perennial has a number of well-established, family-friendly policies, including ‘buying’ extra (unpaid) leave, time off for dependents, variations to normal working hours.  Further details available on request. 

Smoking: In the interests of health and safety, Perennial operates a non-smoking policy on its premises and expects staff not to smoke in company vehicles.

All Perennial jobs are subject to a probationary period (6 months) and a periodic review.


Applications close at is midnight on 29th June 2022. Interviews will be held 1st July 2022.

Please complete an application form to be considered for this role.