Community Fundraiser

Reporting to:                         Fundraising Manager 

Location:                                Leatherhead/Hybrid/home working considered

Terms:                                       Full Time, permanent

Salary:                                   c£28k dependant on skills and experience

Job purpose:                         To engage and encourage volunteer and community groups to raise funds and awareness for Perennial in the community.

Key relationships:                 Staff and volunteers throughout the charity. Existing and potential supporters and donors – including members of the public and people employed in, and associated with, the horticulture industry.

Closing date:                           7th February 2022

About the role

This is a fantastic opportunity for an ambitious and enthusiastic community fundraiser to join our passionate team. In this role you will develop our community fundraising volunteers and supporters to raise money and support for Perennial. You will be a proactive member of the team. This is a relatively new fundraising stream for Perennial.  You will be joining our current Community Fundraising Manager who developed our community fundraising strategy in 2019.  Sadly 2020 resulted in many events being cancelled and the development of community fundraising was held back. However, it did provide the opportunity to test some different activities and fine tune the strategy to start rolling forward in 2021 but really develop once more in 2022.

You will be responsible for training and managing groups and individuals effectively to encourage greater support. You will also be responsible for recruiting new volunteers and inspiring other community groups to support Perennial.

Perennial volunteers help at local flower shows, organise local and regional fundraising events, give talks to community groups and work with local businesses, such as garden centres, to help promote and raise funds for the charity.

We now need to build on their work to develop a UK-wide network of groups who can help promote the charity and raise funds at a regional level. This network will be crucial in raising awareness of our services among people in more remote areas of the UK and hard to reach people such as the self-employed and the elderly. Not only are groups created specifically to support Perennial but many are existing horticultural societies of community gardening groups that want to support the charity as part of their own activities.

This is an excellent opportunity for someone who has experience in community fundraising and managing volunteers.  Someone who enjoys travelling and possibly gardens and/or gardening, but most of all enjoys working in an organisation which helps improve people’s lives.


Key Tasks:

You will work with the Community Fundraising Manger and fundraising team to:

  • Encourage support and fundraising income by engaging with and inspiring community groups, such as horticultural societies and WI branches, to participate in national fundraising activities or run their own fundraising events.
  • Support and cultivate existing and new volunteers, individual supporters, partnerships and events to help maximise their fundraising.
  • Plan, co-ordinate and deliver events and community fundraising across the UK to increase Perennial’s reach and income.
  • Attend networking events, give talks and presentations to train/recruit volunteers.
  • Establish and manage new local volunteer groups.
  • Be confident in, and champion the use of, Customer Relationship Management databases to maintain accurate records and for reporting.



  • Ensure at all times the good name of the charity, in conjunction with other professionals, as appropriate.
  • Work within efficient monitoring and recording systems, ensuring on-going analysis of performance and compliance with The Charities Act.
  • Log data and communications accurately on the Perennial fundraising database (ThankQ) – maintaining and creating records, updating information and running reports as required.
  • Support PR activities
  • Participate in national marketing and fundraising initiatives
  • Play an active role in promoting the work of Perennial by participating in training courses, team and staff meetings as arranged, some of which may be residential.
  • Be a proactive member of the Marketing & Fundraising Team, both initiating projects and supporting the efforts of others.
  • Carry out any other duties that may be agreed from time to time which relate to marketing and fundraising activities.
  • To act within Perennial’s policies including but not limited to those relating to, marketing and fundraising, public relations, employment, health and safety and equal opportunities.
  • To undertake such other tasks within the broad purposes of the post as may be required from time to time.


Person Specification:

(E) Essential   (D) Desirable


Education & Experience

At least 3 years’ experience in a role with demonstrable record of fundraising through identifying, establishing and retaining effective volunteers, supporters and fundraising committees/groups (E)


  • Well-developed literacy and numeracy skills (E)
  • Awareness of legal and financial aspects of volunteer management, licensing and charity law (E)
  • Demonstrable organisational skills (E)
  • Excellent interpersonal skills: especially public speaking, presenting, negotiation and conflict resolution skills & confident telephone manner (E)
  • High level of attention to detail (E)
  • Ability to monitor budgets and keep accurate financial records (E)
  • Working knowledge of safeguarding rules, regulations and implementation (D)
  • Very good Microsoft Office skills (especially Word, Excel, PowerPoint) (D)
  • Experience of using databases (D)
  • Educated to degree level (D)



  • Able to cope with the demands of a varied workload and prioritise tasks assigned to you by numerous people (E)
  • Organised and methodical – Good “completer/finisher” (E)
  • Effective member of a team who is able to work on own initiative (E)
  • Flexible with a “can-do” attitude (E)
  • Enthusiastic with a positive target-driven approach (E)
  • Able to deal with conflicting demands and pressures (E)
  • Naturally supportive of colleagues (E)
  • Interest in gardening/horticulture (D)



  • Flexible attitude to work, ready to work unsocial hours including evenings and weekends (E)
  • Full, clean driving licence (E)
  • Use of own car for charity business (D)
  • Frequent UK-wide travel is required

NOTE: This job requires manual handling, for example cardboard boxes of stock, leaflets, deliveries, display racking, pull up banners, and similar materials for shows etc. Whilst the post does not require heavy manual work the post holder must have a good level of physical fitness and an absence of muscular – skeletal problems which could be exacerbated by such manual handling tasks.

It is anticipated that the tasks and responsibilities will be unpredictable and varied. Staff are therefore expected to work flexibly when the occasion arises and should be aware that sometimes tasks not specifically covered in their job description have to be undertaken. Evening and weekend will be required as part of this role. (Time off in lieu will be given)


Key terms and conditions

These terms and conditions are provided for information only and in no way represent a contract.  In the event of an appointment if there is an anomaly between the contract and these terms, the contract is deemed to be the correct version.

Full information on terms and conditions are contained within a Staff Handbook, issues upon appointment.  Enquiries on specific matters are welcomed – the following are the key issues.

Hours of work:          9-5pm, Monday to Friday with 1 hour unpaid for lunch, – plus some weekends and overnight stays where time in lieu is given.

Holidays:                    25 days per annum, plus bank holidays (with increases for long service)

Pension:                     Perennial operates an auto-enrolment pension scheme and will match employee contributions up to the statutory amount.  Details of the scheme will be available following a formal offer of employment.

Other:                         Sick Pay, Death in Service Benefit (3x salary).  Perennial has a number of well-established, family-friendly policies, including ‘buying’ extra (unpaid) leave, time off for dependents, variations to normal working hours.  Further details available on request. 

General Considerations: All Perennial jobs are subject to a probationary period (6 months) and a periodic review.

Smoking:                   In the interests of health and safety, Perennial operates a non-smoking policy on its premises and expects staff not to smoke in company vehicles.


Please complete an application form to be considered for this role.