Service Development Manager – Wales

Reporting to:                         Head of UK Services

Responsible for:                   Volunteers and any location-based service staff

Location:                                Homebased in either North or South Wales

Terms:                                    Full time, permanent

Salary:                                    £34,000

Job purpose:                        To design and deliver a long-term integrated strategy for our services across Wales

Closing date:                        Midnight on 21 April 2024



We’re here to help people in horticulture create better futures.

Perennial has been helping people in horticulture for over 180 years. We are the UK’s only charity dedicated to helping everyone who works in horticulture, and their families.

At Perennial we understand the devastating impact bereavement, money worries, ill health, homelessness, redundancy and family breakdown can have on lives.


Service Development Manager Post

At Perennial we have a real focus on improving the quality of life for people working in horticulture and have ambitious help and prevent strategies to create better futures for people working in horticulture.

This new post provides an exciting opportunity to design and deliver a long-term integrated strategy for our services across Wales. This role is pivotal for the growth of sustainable services across Wales. Working closely with Heads of Service and external partners, you will build a credible evidence base for our interventions.

The Service Development Manager is responsible for managing the identification, operationalisation and delivery of key strategic priorities, ensuring the quality of Perennial’s help and prevent services and resources across Wales and working with key stakeholders to develop new channels of support.


About you

You will be passionate about creating better futures for people working in horticulture, with extensive experience of developing and delivering development plans and being able to translate strategy into sustainable real world success. You will be able to proactively take the lead on Perennial’s services across Wales, with a view of developing a Wales-wide Hub. You will be highly skilled in:

  • Business and improvement planning
  • Partnership development and co-production
  • Volunteer management
  • Personalised service delivery
  • Delivering service led outreach activities at scale
  • Strategy and policy development
  • Project management, support and planning
  • Quality Auditing, systems and logistics.


Duties and responsibilities

Responsibilities typically include:

  • Analysing and understanding the needs of people working in the horticulture sector across Wales and translating needs into strategic and operational plans
  • Bringing together crucial information and evidence from various internal and external sources in order to develop strategic recommendations
  • To lead the development and implementation of our service work with key partner agencies with a particular emphasis on improving standards and accessibility
  • Maintaining a caseload of service users, delivering advice and information services directly to individuals
  • Management and development of the relevant KPIs in order to facilitate analysis and reporting of performance against plans and budgets as well as strategic objectives
  • Develop effective partnerships, networks and joint working arrangements, to ensure the most effective provision of the services. Enabling services to be scalable, flexible, agile and responsive to changing needs
  • Designing, developing and adapting help and prevent programmes and associated messaging to meet the needs of key groups
  • Collaboratively developing, implementing and monitoring the effectiveness of service delivery, key programmes and interventions and use this to inform service development including project and programme plans and associated annual delivery plans
  • Coordinating the identification, planning, developing and delivering of financial capability initiatives
  • Managing pilots and pathfinder projects through to successful conclusion
  • Delivering advice, information resources and specialist support to enable our service users to move forward
  • Managing any active service delivery within the location including casework positions
  • Recruiting, training and managing volunteers for programmes developed to meet identified needs
  • Develop different scenarios for the mitigation of possible risks and provide recommendations for the management of these scenarios
  • Assist with the development and operationally manage the implementation of service engagement strategies and implementation across Wales.


Person Specification

Skills, knowledge and experience


  • 5 years’ experience of leading service development and overseeing successful implementation
  • Experience of understanding regional service needs using research information and reliable data, including qualitative and quantitative lived experience data
  • Experience of undertaking research, including service user engagement work to support strategic development
  • 3 years’ experience of co-producing flexible and responsive services at scale
  • Experience of recruiting, training and managing volunteer teams
  • Experience of developing and implementing new advice and information services
  • Successful track record in developing successful, effective partnerships and co-production of programmes at scale
  • In-depth knowledge of the health, housing, social care and welfare strategies across Wales and the professionals who work across these organisations
  • Experience of cultivating a supportive and open environment where individuals have the opportunity to reach their highest potential
  • 3 years’ project management experience – designing, developing, delivering and evaluating services, programmes and projects
  • Ability to maximise the opportunities presented by technology to deliver services and reach wider audiences
  • Excellent interpersonal skills, including the ability to relate and work with people from diverse backgrounds
  • A positive can-do approach to problem solving and challenging situations
  • High degree of professionalism and a commitment to achieving outstanding results
  • A proven track record in managing teams with the ability to motivate and inspire others
  • In depth knowledge of safeguarding practice and procedures
  • Ability and willingness to work both independently and as part of a team.

Personal attributes

  • Strategic thinker
  • Commercially astute with ability to identify potential opportunities for regional delivery
  • Able to manage and prioritise workloads
  • Ability to maintain professional boundaries
  • Willing to work within the policies and procedures of Perennial
  • Willingness to work flexibly which may involve travel and occasional evenings and weekends, including overnight stays
  • Commitment to personal development including keeping up to date on all subject areas relevant to the role
  • Commitment to upholding the mission and values of the charity
  • Understanding of, and commitment to, the principles of safeguarding, equality and fairness.


Key terms and conditions

These terms and conditions are provided for information only and in no way represent a contract.  In the event of an appointment if there is an anomaly between the contract and these terms, the contract is deemed to be the correct version.

Full information on terms and conditions are contained within a Staff Handbook, issues upon appointment.  Enquiries on specific matters are welcomed – the following are the key issues.

Hours of work: 37.5 hours per week – including some weekends and overnight stays.

Salary: £34,000

Holidays: 25 days per annum, plus bank holidays (with increases for long service)

Pension: Perennial operates an auto-enrolment pension scheme and will match employee contributions up to the statutory amount.  Details of the scheme will be available following a formal offer of employment.

Other: Sick Pay, Death in Service Benefit (3x salary).  Perennial has a number of well-established, family-friendly policies, including ‘buying’ extra (unpaid) leave, time off for dependents, variations to normal working hours.  Further details available on request.

General considerations: All Perennial jobs are subject to a probationary period (6 months) and a periodic review.

Smoking: In the interests of health and safety, Perennial operates a non-smoking policy on its premises and expects staff not to smoke in company vehicles.


Applications close at midnight on 21 April 2024. However, we reserve the right to close this job advert early if enough applications are received.

Download an application form, complete and return it using the details at the top of the form by midnight on 21 April 2024 to be considered for this role.

For further information on the role, please contact