A new partnership between the GardenTags social network, Perennial and the National Gardens Scheme (NGS) aims to raise the profile of both charities among the 50,000+ users of the new gardening community app and builds on the strong existing relationship between Perennial and the NGS. Donations from the NGS over the past 30 years have allowed Perennial to help thousands of horticulturists whose lives have reached crisis point. The NGS is Perennial’s largest single donor and its contribution of £150,000 last year represented a significant proportion of voluntary income to the charity.
The new GardenTags partnership will help spread the message even wider about NGS open gardens and the role Perennial plays in supporting all those who work in horticulture. Gardeners using the app have access to an audience of over 50,000 people passionate about gardening and who share gardening tips and advice on a daily basis.
The app allows users to follow and communicate with other gardeners involved with the NGS and Perennial, like Geoff Stonebanks of Driftwood garden who has long been a supporter of both charities. The partnership will also help raise awareness of the National Gardens Scheme and Perennial’s charitable impact amongst a targeted and fast growing audience of gardeners.
“This new partnership is exciting on so many levels. It strengthens our existing relationship with, and support of, the NGS and the incredible network of passionate gardeners who open their gardens for charity each year. It gives us access to a new audience of gardeners helping us spread the word about Perennial’s services, particularly among the self-employed who we find it so hard to reach. Plus, it offers us all the opportunity to work together, as a gardening community, to promote the health benefits of gardening and the importance of keeping our green spaces, and all those who care for them, fit and well.”
Daniel Richards, Co-Founder, GardenTags, says;
“We’re excited to welcome the NGS and Perennial to GardenTags, both are charities that live in the hearts of the gardening public and share our philosophy that gardening should be accessible for all. We believe GardenTags will become an important channel for both charities to further raise awareness of their impact amongst a targeted group of enthusiastic gardeners. I’m sure the passionate gardeners involved with the NGS and Perennial will also inspire our existing community members and broaden their planting horizons.”
George Plumptre, Chief Executive, The National Gardens Scheme, says;
“The National Gardens Scheme is excited to be a part of a new network of gardeners on the GardenTags app. Digital communication is already proving to be vibrant in the gardening community and this will be a great way for our three organisations to grow this together.”
For more information about GardenTags and to find out how to join this growing community of passionate gardeners, visit: http://gardentags.com/blog/2016/09/12/ngs-perennial-gt-partnership-explained/
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For all media enquiries, interviews, photographs and additional information, please contact:
Clare Johnson | firstname.lastname@example.org | 07815 041635
Jennie Spears | email@example.com | 07944 552634
NOTES FOR EDITORS:
Perennial offers free, confidential advice and support to everyone working in or retired from horticulture and their families, including gardeners, landscapers, nursery and garden centre staff, parks and grounds care staff and tree surgeons. People turn to Perennial for financial and emotional help in times of need because of disability, sickness, poverty, financial hardship and old age – although increasingly younger people are seeking their assistance. Many individuals describe the services Perennial offers as a ‘lifeline’. The work of Perennial depends entirely on voluntary donations from the horticultural industry and the garden-loving public.
ABOUT THE NATIONAL GARDENS SCHEME:
- Founded in 1927, The National Gardens Scheme (NGS) has donated nearly £40 million to its beneficiaries in the last twenty years
- The NGS will give £2.7 million in 2016 to nursing and caring charities from money raised in 2015 at 3800 private gardens in England and Wales
- Charities supported by the National Gardens Scheme include the Queen’s Nursing Institute, Macmillan Cancer Support, Marie Curie, Hospice UK, Carers Trust, Perennial, Parkinson’s UK, Horatio’s Garden and MS Society. Further donations are also made.
- Registered Charity 1112664
NGS National contacts:
George Plumptre, Chief Executive, 01483 213 906, firstname.lastname@example.org
Sarah Roddis, Communications Officer, 01483 213908, email@example.com
GardenTags is a free intelligent social networking and garden management app for budding novices to expert botanists and everyone inbetween. Our members share photos and offer advice and inspiration to others which builds on our purpose to turn gardening fear into growing joy. Members also get regular automated care reminders to help them manage garden tasks. Some facts:
- 225k photos shared • 3.7 million photo likes
- 715k comments and advice • 70k plants identified by our community
Our whole mission is based around the power of the community – we give less experienced gardeners a helping hand when they join by recommending expert gardeners to them that will love to share tips and advice. Over time these novice gardeners become expert gardeners and help the next generation out. It’s a virtuous circle!