Silver Medal and royal visit for Yardley London and Perennial at the RHS Hampton Court Palace Flower Show

A Growing Obsession – the Yardley London Perennial Garden’ has been awarded a Silver Medal at the RHS Hampton Court Palace Flower Show, as well as receiving a special visit from royalty. Designed by Alexandra Stevenson and Jean Wardrop in collaboration with Yardley London and Perennial, the Victorian inspired show garden celebrates women’s influence in gardening since the 19th century. HRH Princess Alexandra made a special visit to the garden today in her role as patron of Perennial, the charity for horticulturists.

Based on a Victorian ladies’ flower garden, the garden drew fantastic compliments from the many visitors and celebrities that stopped to admire it during press day. Guests that visited the garden included Linda Barker, Nicki Chapman, Jo Brand, Charlotte Hawkins and Camilla Kerslake.

An array of influential women from the world of horticulture gathered on the garden to celebrate the women and gardening theme, including garden designers Anne-Marie Powell, Jo Thompson and Pat Fox and nurserywomen Rosy Hardy. This is the first time designing a show garden for one half of the design duo Alexandra Stevenson, while Jean Wardrop has been involved with Hampton Court Palace Flower Show just once before.

Quentin Higham, Managing Director at Yardley London says:

“We would like to thank everyone involved in creating such a spectacular garden. Jean and Alexandra truly captured the essence of the Yardley London Contemporary Classics Fragrance Collection, and we are so pleased they picked up a very well deserved silver medal.”

Anita Bates, Director of Marketing and Development at Perennial comments:

“Bringing together such a fabulous show garden is a huge team effort and we would like to thank everyone involved. Jean and Alexandra should be rightly proud of this medal for which they have worked so hard and we are sure that visitors to the show will enjoy it. We are delighted that our royal patron, HRH Princess Alexandra was able to make the time to come and see the garden, as well as personally thanking all of the volunteers who help Perennial run the plant crèche at the show, which raises funds so that we can help more horticulturists in need.”

The concept for ‘A Growing Obsession’ was inspired by the writings of Jane Loudon, whose book ‘Instructions in Gardening for Ladies’ published in 1840 helped make gardening more accessible to women. The British obsession with gardening goes back to this era, marking the transformation of gardening from being male-dominated activity, to something that everyone could enjoy. This was the same point in history that Perennial was founded as a benevolent fund to look after the gardeners of Britain’s great estates and today Perennial is the only UK charity dedicated to helping all people in horticulture and their families when times get tough.

The garden is elegant and feminine, including romantic roses and lavender, which mirror the delicate floral fragrances and soft colour scheme of Yardley London’s new Contemporary Classics range that includes English Lavender, English Rose, Lily of the Valley and April Violets. Reflecting the ornate grandeur of the Victorian age, the garden is formal in style with York stone pathways for promenading and a balustrade provided by Chilstone framing the view. It features a decorative glasshouse supplied by Griffin Glasshouses for exotics and ferneries set amid Pulhamite rockeries, both fashions of the 19th century.

The garden will be featured on the BBC TV coverage of the show on Thursday 2nd July at 9.30pm on BBC TWO.

Vote for ‘A Growing Obsession’ in the People’s Choice Awards at: www.rhs.org.uk/shows-events/rhs-hampton-court-palace-flower-show/exhibitors/2015/gardens/a-growing-obsession

For further information about Perennial and the garden visit https://perennial.org.uk/garden/a-growing-obsession/ Perennial also has a trade stand at the show selling its excellent range of gifts and gardening products, where the sun hats are selling particularly quickly in the heat.

For further information about Yardley London and its range of floral fragrances and ancillary body products, visit www.yardleylondon.co.uk

– ENDS –

Photo credits: Jonathan Ward, Ginger Horticulture

For Perennial media enquiries contact:

Clare Johnson  |  clare@bloom-pr.co.uk  |  07815 041635

Jennie Spears  |  jennie@bloom-pr.co.uk  |  07944 552634

For Yardley London media enquiries contact:

josiep@dowalwalker.com / caitlins@dowalwalker.com 020 7731 5459

 

PARTNERS:

In addition to the sponsorship provided by Yardley London, The Growing Obsession garden is supported by a range of companies as follows:

TKE Landscaping (Garden contractor)

http://www.tkelandscaping.co.uk/home

SeedSava (Sponsor)

http://seedsava.co.uk/

Chilstone (Providing balustrading, urns, stone seats and garden edging)

http://www.chilstone.com/

Griffin Glasshouses (Supplying a Victorian ‘Thyme’ Glasshouse)

http://www.griffinglasshouses.com/

CED Natural Stone (Providing Yorkshire stone paving, gravel paths and CEDEC for marquee)

http://www.ced.ltd.uk/

Greenwood Plants (Providing plants)

http://greenwoodplants.co.uk/

Hever Castle (Professional planting expertise from the Hever Castle gardening team)

http://www.hevercastle.co.uk/

Alan Bishop Associates (Constructing the rockery using methods and techniques employed by James Pulham in the 1800s)

http://www.alanbishopassociates.co.uk/

Rolawn (Supplying turf)

http://www.rolawn.co.uk/

Landscape Plus (Supplying garden lighting)

http://www.landscapeplus.com/

English Garden Chairs (Supplying Victorian garden chairs and table)

http://www.englishgardenchairs.co.uk/


ABOUT PERENNIAL:

Perennial offers free, confidential advice and support to everyone working in or retired from horticulture and their families, including gardeners, landscapers, nursery and garden centre staff, parks and grounds care staff and tree surgeons. People turn to Perennial for financial and emotional help in times of need because of disability, sickness, poverty, financial hardship and old age – although increasingly younger people are seeking their assistance. Many individuals describe the services Perennial offers as a ‘lifeline’. The work of Perennial depends entirely on voluntary donations from the horticultural industry and the garden-loving public.

Find out more at www.perennial.org.uk. Follow on Twitter @PerennialGRBS or find us on Facebook.

ABOUT YARDLEY LONDON:

Yardley London is a quintessentially English fragrance brand, which has been capturing thedelicate fragrance of flowers since 1770. One of England’s most distinguished heritage beauty brands, Yardley London is an established purveyor of authentic and credible quality floral fragrances and ancillary body products, made in Britain.

The Contemporary Classics range combines quality ingredients infused in four contemporary, refreshing scents – English Lavender, English Rose, Lily of the Valley and April Violets – to create a modern British classic. All products in the Yardley London Contemporary Classics floral fragrance range are paraben, cocomide, DEA and Mineral Oil free and contain up to 95% naturally derived ingredients.

Range EDT BOTTLE BOX 50ml Angled LR

Find out more at www.yardleylondon.co.uk. Follow on Twitter @YardleyLondonUK or Facebook.

ABOUT WARDROP & STEVENSON:

Jean Wardrop worked at the Fulham Palace Garden Centre for 18 months and also worked with Mark Lutyens designing a project for a private client. She graduated with a BA (Hons) first in Garden Design at Greenwich University in 2000 and has been running her own garden design business since 1997.

Alex Stevenson graduated from Sheffield University as a Landscape Architect in 2001. She has worked for private practices in the North West, North East and South East of England; and worked for 5 years in Canberra, Australia. Her portfolio of projects includes quarry restoration, commercial developments, schools, parks, care homes, (specialising in dementia care gardens) and the Turkish Embassy, Canberra. This is her first foray into the world of show gardens where she is launching her own design business.

Find out more at www.wardropdesigns.co.uk and www.alydandra.co.uk