Marketing Officer

About Perennial

Perennial has a rich heritage of improving people’s lives. We help anyone who makes or looks after gardens, parks, sports grounds, woodlands and other green spaces. If someone works with flowers, plants, trees or grass, or work in the places where they grow, Perennial is their charity. Our friendly and experienced team helps individuals and families through life-changing events with free and confidential personal support, for as long as they need it.

We understand the personal challenges and financial pressures that might be faced by people who work in horticulture, arboriculture or forestry. We offer a lifeline, with practical and personal support designed around each person. We can visit at home or be just at the end of the telephone.

We help over 2,000 people and their families every year. Many people we help have been through a life-changing event, such as serious injury, long-term illness, losing a family member, redundancy, or other problems at home. Others simply can’t afford to live on their regular wage and feel they have no choice but to borrow money to make ends meet. We can help, whatever the problem.

We are committed to a future in which all people in horticulture are aware of us, understand what help they can receive from us, and are confident to get in touch should they need our help.

How you can help make a difference

Our purpose is to ‘build better futures for people in horticulture and their families.’ We believe that no one should be denied help simply because they are not aware of Perennial, so our vision is that everyone in horticulture will be aware of Perennial, understand what help they can receive from us, and will be confident to get in touch if they need us.

Key Tasks

• Responsible for planning, development and implementation of marketing activities to promote Perennial.
• Develop and support a range of on and offline marketing activities to raise funds and awareness.
• To take an innovative and proactive approach in recommending opportunities across a variety of campaigns and channels to promote Perennial, extend our reach and drive engagement to help people working in horticulture live better lives.
• To deliver a range of on and offline marketing initiatives and projects working with the wider Marketing and Fundraising team.
• To liaise with internal teams to produce effective communications and marketing collateral and ensure that our content is up to date, accurate and accessible.
• To provide timely and relevant reports to support evaluation of campaigns and marketing activity.
• To work with agencies and mailing houses to ensure high quality service and adherence to brand guidelines.
• Create marketing collateral, working with other departments to ensure that our brand and tone are consistent across all communications, that they comply with charity, GDPR and fundraising legislation and all remain up to date.
• Attend training courses on various inhouse systems, e.g. CRM systems and google analytics.

The successful candidate will:

• Have a formal qualification in marketing or similar discipline and a good understanding of marketing principles, in particular direct marketing, digital marketing and fundraising marketing.
• Experience of raising income through marketing activity (corporate and consumer fundraising).
• Have worked in the third sector, preferably with experience of promoting similar fundraising activities to those offered by Perennial.
• Skilled in producing creative and project briefs for on and offline marketing campaigns.
• Have experience of digital campaign support across SEO, social media and paid search advertising.
• Experience in producing reports to monitor outcomes.
• Have good organisational and project management skills, and an ability to prioritise work.
• Experience of website CMS, e-mail platform such as Mailchimp or HubSpot, Microsoft Office, creative design and editing software (desired).
• Enjoy working as part of a fun team and being creative and innovative.

General

• Ensure at all times the good name of the charity, in conjunction with other professionals, as appropriate.
• Participate in national marketing and fundraising initiatives as required.
• Advise, assist and support colleagues from all other Perennial teams.
• Act within the charity’s policies and procedures, including those relating to health and safety, safeguarding, administration of donations, fundraising practice and equal opportunities.
• Undertake such other tasks within the broad purposes of the job as may be required from time to time.
• Attend and support events and shows.

Person Specification

Education

• A levels
• Qualification in marketing / communications / digital media.

Experience and Skills

• Excellent verbal and written skills
• Campaign management in the third sector
• Fundraising marketing
• Data analysis and evaluation
• Digital communications and marketing
• Print production management
• Excellent marketing skills
• Computer literate and able to use Microsoft packages (Word, Excel, PowerPoint and Teams), creative packages, website CMS and experience of using databases.

Character/Personality

• Ability to work alone on own initiative as well as work effectively as part of a team, naturally supportive of colleagues.
• Self-motivated, enthusiastic, well organised and likes to work in a team.

Key terms and conditions

These terms and conditions are provided for information only and in no way represent a contract. In the event of an appointment if there is an anomaly between the contract and these terms, the contract is deemed to be the correct version.

Full information on terms and conditions are contained within a Staff Handbook, issued upon appointment. Enquiries on specific matters are welcomed – the following are the key issues.

Hours of work: 9-5pm, Monday to Friday with 1 hour unpaid for lunch. Flexible hours and working from home will be considered after probation period.

Holidays: 25 days per annum plus bank holidays (with increases for long service)

Pension: Perennial operates an auto-enrolment pension scheme and will match employee contributions up to the statutory amount. Details of the scheme will be available following a formal offer of employment.

Other: Sick Pay, Death in Service Benefit (3x salary). Perennial has a number of well-established family-friendly policies, including ‘buying’ extra (unpaid) leave, time off for dependents, variations to normal working hours. Further details on request.

General considerations: All Perennial jobs are subject to a probationary period (6 months) and periodic review.

Smoking: In the interests of health and safety, Perennial operates a non-smoking policy on its premises and expects staff not to smoke in company vehicles.


The Perennial offices are easy to travel to and only a short distance from the main Leatherhead train station, with direct trains to and from London.